Understanding why transport union of Ibadan religiously subscribe to "micra" while Ilorin 's transport union heavily gravitate towards "Mazda 323" can help in understanding how masses make their decisions in consumption, politics and values. A good marketer will identify this preference and tailor supply to such need. While an exceptional marketer will de-mystify the mystery. Just like the anecdote of two men sent to sell a product of sandal in a town. When they got there, they discovered to their dismay that the people walked bare-footed. Upon return to their companies, the first said he needed to find another town as the town was dead to the product. The second said that the town was full of business opportunities that all he needed was time to convince them. An exceptional marketer will do an analysis through interrogation and engagement at Ibadan to establish reasons for the religious attachment to Micra and do the same at Ilorin to get reason...