Skip to main content

BEYOND THE UNIQUE SELLING POINTS


Understanding why transport union of Ibadan religiously subscribe to "micra" while Ilorin's transport union heavily gravitate towards "Mazda 323" can help in understanding how masses make their decisions in consumption, politics and values.

A good marketer will identify this preference and tailor supply to such need. While an exceptional marketer will de-mystify the mystery. Just like the anecdote of two men sent to sell a product of sandal in a town. When they got there, they discovered to their dismay that the people walked bare-footed. Upon return to their companies, the first said he needed to find another town as the town was dead to the product. The second said that the town was full of business opportunities that all he needed was time to convince them.

An exceptional marketer will do an analysis through interrogation and engagement at Ibadan to establish reasons for the religious attachment to Micra and do the same at Ilorin to get reasons for their heavy use of Mazda 323 open-and-close headlight. After establishing such facts, he or she is already armed with sell-able points for each type of car and can sell as they so please.

Akintola Sterlyn-Rasheed in response expatiated further ‎"To buttress your last assertion, a good marketer should be an individual who could sell sand at the beach, no matter what type of Vehicle you chose to use as a taxi, your ambience and certain strategies would make you stand out in a group of many. Your income and expenditure target would determine the type of vehicle to use, putting cost of procurement, cost of maintenance as well as running cost into consideration.Business is sweet only if you know how to play the game."‎

Ba'mi Kehinde Ayoola J P  then nomenclated it as USP "Unique Selling Points" that which Akintola has detailed. Blackberry has its USP (bbm) but yet the company falters. The quest is simple: you understand your market. Ours is a fast generation, and we become wary of monotonous value. The excitement lies in a constant change and upgrade.




Blackberry falters and Android OS soars. While USP is quite important, a marketer should be conscious of potential entrants in a market that's richly yielding. Android OS onboards those that could have become potential competitors: design an app and get returns. Bring your business and I give you my patent.

Like a gas dealer enters a village full of kerosene users, instead of focusing solely on retail-end. Why not onboard the kerosene suppliers? Give 'em your patent, a fair share of your profit and your detractors would be your facilitators. 

USP 

----toonday
Toonday's Perspectives ‎
Labels:

Comments

Post a Comment

Popular posts from this blog

'Ise kekere, owo n la' Less Work: More pay

Actually, that idiomatic expression as often employed in our prayers " Ise kekere, owo nla" can be understood from different perspectives. This is not to decry our elders. They have given varieties of proverbs to suit needs and moments beyond what a motivational book can condensedly give. 'Ai'ni arojinle ni mu iyawo pe oko re ni were nitori pe omo re omo were ni, oun gan fun rare iyawo were ( It's only a lack deep reflection that will make a wife call her husband a mad man because as such her child is the child of a mad man and she is a wife of a mad man). The focal point is the effect this idiomatic prayer has wrought on our social mentality like the musical cliche that has also turned into another idiomatic expression: " Mi o lè wa ku, mo ti gbiyan ju, Moti se iwon ti mo lè se, alubarika alubarika nikoko" ( I can't over-exert myself.  I have given it my best shot. God's blessing is significant). That rendition always lowers determinat...
Post a Comment
Read more

A Father Nonetheless

A father should be a hero: gallant, and valiant. That's relatively the social expectation of a father figure. For such structure, fatherhood extends beyond sperming an ovum.  That's our expectations. Failure on these expectations sees the society questioning the father of his moral claim on the child.  For a mother, there is the unmatchable and unquestionable nine-month sacrifice that any amount of post-birth mishap or misnomer could not erase. The pain a mother passes through during birth is beyond any bearable decibel.  Therefore the baggage of expectation is often much on the father, as the mother's nature-induced pain has compensated for anything. When a father fails, the society and the child complain. But, should that mindset be coming from the child without considering other factors? Many a father nowadays desires to be a role model but the gnawing environment saps their realities to pitiable shambles. No excuse for them though but time is ha...
Post a Comment
Read more

True True Mark of a Champion: Both Liverpool and Manchester City Came from behind to Claim Maximum Points in their Matches

 Klopp called his boys mentality monsters and of course they are. Coming from behind three times in a week to secure victory was massive. Aston Villa got the first goal and they intended to sit on it. They pushed and held forth till like 80 minutes into the game when Robertson equalised and Mane got the most dramatic winner at the tick-tock of the last minute. They are the king of comebacks. No one does it better than Klopp guys. #AVLLIV On #MCISOU James Ward Prowse tucked a rebound from Stuart Armstrong strike to put Sothampton ahead. City heaved and puffed before they could get an equaliser. Until Kyle Walker secured a goal and later assisted Aguero for the winner. Kyle Walker, the savior. Guardiola would love to be ahead but Klopp this time would not be willing to relinquish such lead. It unfolds we follow sha! --toonday 
Post a Comment
Read more